Responses
Week 1: One strategic control would obviously be the budget. The budget is one of the main strategic controls. The company determines its spending on R&D, new market entry, marketing for different products, and this spending is indicative of what the company's priorities are for the coming year. If there is no money for something, it is not a priority. If General Mills sees innovation as a pathway forward, it will spend on R&D. If it sees an acquisition as a key strategic pathway, it will put itself in a position to absorb a rival.
Another major strategic control is the rewards system. The rewards a company sets out for its employees will orient the employees towards the specific activities that are being rewarded. If the rewards are general – say, net profit-based- they will orient employees to perform their duties well in a general sense, but that's it, because employees know that they have no particular influence, individually, on profit. But if rewards are tied to specific job-related activities, then that will change the culture – such rewards guide action, but they also provide everybody with a much stronger sense of their best contributions to organizational objectives.
Week 2: I agree...
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